LEGAL AREA
Copyright & Creative Content Protection
The creation, development and dissemination of content have become central elements for artists, businesses and operators in the creative industries, in a landscape shaped by increasing digitalisation and the rapid circulation of works.
In this context, copyright protection plays a crucial role — not only in safeguarding the authorship and integrity of creative works, but also in ensuring their proper economic exploitation and preserving their long‑term value.
Our Firm provides specialised, ongoing support to artists, authors, digital creators, publishers and businesses throughout all stages of copyright management. We assist with the registration and protection of works, the drafting and negotiation of licensing, assignment and exploitation agreements, and the development of contractual strategies that clearly and effectively regulate the use of creative content across different contexts, including digital and cross‑border environments.
A strong focus is placed on preventing disputes through careful risk assessment and the adoption of targeted contractual solutions. When infringements occur, we intervene promptly to protect the client’s rights, providing both out‑of‑court and in‑court assistance in cases involving plagiarism, counterfeiting and unauthorised use of works. Our goal is to ensure full protection of economic and reputational interests while supporting the strategic enhancement and sustainable management of creative assets.
QUESTIONS & ANSWERS
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Ownership of AI‑generated content is not always clearly defined and depends on factors such as the level of human involvement, contractual terms and the use of specific tools or platforms. In many cases, the absence of direct human creative input may affect eligibility for copyright protection.
We assist companies, creators and digital operators in defining ownership and managing rights over AI‑generated content, developing tailored contractual models and protection strategies.
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Digital distribution exposes creators and companies to the risk of unauthorised use, with potentially significant economic and reputational consequences. Effective protection requires timely action and a strategy tailored to the specific case. We support clients in identifying infringements and implementing appropriate protective measures, including out‑of‑court actions, removal of unlawful content and, where necessary, litigation.
Our approach focuses not only on defending rights but also on enhancing their value in the digital environment.
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